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Kapil Sethi joins Network18 as head of technology
MUMBAI: Kapil Sethi has taken the reins as head of technology at Network18 Media & Investments Limited, bringing a wealth of experience from India’s top media houses.
Sethi described the role as “an exciting opportunity to contribute to one of India’s most dynamic media networks and help shape its digital and convergence technology roadmap.” He added that he looks forward to working with talented teams to drive innovation, scalability, and impact across platforms, while expressing gratitude to mentors, colleagues, and friends who have shaped his journey so far.
With a career spanning over 20 years, Sethi brings a rich mix of experience from leading media houses. Before joining Network18, he was head of technology at India Today for a year and served NDTV in multiple leadership roles, including vice president of technology operations and head of IT operations. He also spent time at Gege and Cybage Software, sharpening his strategic and operational expertise.
Known for blending strategic leadership with operational efficiency, Sethi’s appointment signals Network18’s intent to accelerate digital initiatives and create a future-ready media ecosystem.
Here’s to new beginnings, and with Sethi at the helm, Network18 looks set to script a fresh chapter in digital media innovation.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
