Kapil Budukh takes charge as head of marketing at Tribhovandas Bhimji Zaveri

MUMBAI: Kapil Budukh has stepped into the role of head of marketing at Tribhovandas Bhimji Zaveri, racing in with a mandate to sharpen the 160-year-old jeweller’s modern heritage play.

Budukh, who joins after a long stint at Croma where he served as vice president and head of marketing, announced the move on LinkedIn. He said his mission is to evolve TBZ into a brand that blends legacy with the aspirations of today’s consumer.

Founded in 1864, TBZ has long positioned itself as a custodian of trust, craftsmanship and timeless elegance. Budukh said he aims to amplify these values as the brand courts new-age buyers without losing its lineage.

With over 17 years in retail, e-commerce and consumer tech, Budukh brings heft to TBZ’s push for sharper storytelling and stronger market resonance.

A seasoned hand meets a storied brand. TBZ’s next chapter is about to get glossier.