MAM
Kantar Insights & Airtel bag top honour at MRSI’s 33rd research seminar
MUMBAI: Held in Mumbai, the event crowned Kantar Insights and Bharti Airtel Ltd as winners for their paper, ‘Reconstructing Bharat: A scientific approach to estimating India’s population demographics at a district level.’ The research tackled the challenge of building a sharper, district-level picture of India’s vast and varied population.
The runner-up slots went to Knowledge Excel for ‘Guardians of the survey: Fighting fraud to protect research integrity and data quality benchmarking’ and to Zee Entertainment Enterprises with Third Eye Integrated Services for ‘Streaming the paradox: Gen Z and the intergenerational remix.’
This year’s theme, ‘The Power of And’ attracted over 100 submissions, with 22 shortlisted papers presented on stage.
The seminar opened with a keynote by Ministry of statistics & programme implementation, secretary, dr Saurabh Garg, who underlined the importance of data-driven policymaking in India’s journey towards Viksit Bharat. He highlighted innovations in AI, machine learning, and geospatial data as tools that are strengthening decision-making.
Panels through the day kept conversations lively, from the ‘Joys and dilemmas of insight in the age of technology’ to candid discussions on how brands can authentically connect with India’s cultural and economic diversity.
MRSI, president, Nitin Kamat set the tone and said, “The industry must embrace integration between technology and creativity, data and human stories, clients and agencies to shape the future of market research.”
Committee chair Rituparna Dasgupta added, “The diversity of ideas, from academic breakthroughs to brand case studies, reflects the ambition of India’s insights industry.”
With thought leaders from healthcare, hospitality, FMCG, and media in attendance, the seminar reinforced MRSI’s role as the beating heart of India’s research ecosystem and a champion of ethical, future-ready insights.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
