MAM
Kaizzen Communications appoints Joshy Mathews as regional director
Mumbai: Kaizzen Communications, a public relations and digital media agency, has appointed Joshy Mathews as its regional director.
Mathews is an industry professional armed with over 25 years of experience in corporate communications. He specialises in high growth, people-centric multinational environments.
Prior to joining Kaizzen, Mathews worked as an independent consultant for eight years. Previously, he served at Vox Public Relations as managing director, where he oversaw the firm’s operations across India for over three years.
He was also associated with Text 100 as general manager – South India. During his over eight years tenure at the media company, Mathews led highly profitable south India operations. He won the 2003 award for the best run office in APAC and the 2006 APAC Star Award for Excellence in People Management.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
