Brands
Kabir Ahmed Shakir replaces Pratibha K Advani as CFO at Tata Communications
Mumbai: Tata Communications, a global digital ecosystem enabler, has appointed Kabir Ahmed Shakir as its chief financial officer. Kabir will join on October 21st, 2020 and will be responsible for the strategic financial management of the company, including investor relations.
Kabir brings with him nearly three decades of leadership experience in strategic financial management with a sharp focus on growth, strong business processes, and operational execution across diverse industries and geographies. Until recently, he was the CFO at Microsoft India, responsible for Microsoft’s overall finance leadership across all entities in India.
Kabir has extensive experience in global markets. Prior to Microsoft, he spent 23 years with Unilever in leadership roles across the globe – as International Funding Director in the Netherlands, Global Supply Chain Finance Director in the UK, CFO of the Home and Personal Care business in India and Global CFO for the Skincare category in the UK.
Tata Communications MD & CEO A.S Lakshminarayanan says, “I am pleased to welcome Kabir into the leadership team at Tata Communications. Kabir brings with him extensive functional expertise together with deep understanding of digital businesses and start-ups. As the company looks to implement the new vision to be a global leader in enabling digital ecosystems, Kabir’s experience will be valuable in driving transformation programmes as well as profitable and sustainable growth for the company.”
Shakir says, “I am very excited to join Tata Communications. The company has shown remarkable business performance which is being recognised by the market and key stakeholders. Tata Communications have a clear, ambitious strategy and a strong leadership team. I look forward to building on the company’s financial strategy and delivering value to shareholders, as the company continues on its path of achieving profitable growth and being seen as a leading digital ecosystem enabler globally.”
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
