Ad Campaigns
Just Herbs unveils its brand campaign
Mumbai: Ayurveda inspired beauty and personal care brand, Just Herbs has announced the launch of its latest brand campaign featuring Zeenat Aman and Rakul Preet Singh. The campaign brings the brand’s vision of promoting timeless, holistic beauty with Ayurveda at its core. Just Herbs stands for traditional principles and modern practices and manifests through its product offerings which are rooted in Ayurveda but presented in interesting modern-day formats that are result-driven.
The glamorous brand film shows a fun and wholesome exchange between Zeenat Aman and Rakul Preet Singh on what beauty means to them. Both the brand ambassadors exude grace, confidence and modern sophistication. Along with showcasing the versatility of their range, the film beautifully captures the essence of inclusivity, holisticism and empowerment—where every woman celebrates her unique beauty while uplifting the other. This milestone campaign is a true reflection of Just Herbs’ ethos, where tradition meets trend and natural beauty reigns supreme.
The Just Herbs portfolio caters to 360 degree beauty & wellness be it skin, hair, body or make-up and is known for products that are natural and high-quality with transparency at the forefront. Speaking about the campaign, Just Herbs business head Garima Dikshit said “We are thrilled and excited as we turn on to a new chapter in our journey of innovation and excellence. Our campaign with Zeenat Aman and Rakul Preet Singh is symbolic of the seamless blend of traditional elegance and modern sophistication. We aren’t simply celebrating our journey but envisioning the future—where beauty is defined by quality, sustainability and inclusivity. It has always been our mission to make natural beauty accessible and available to all. As we step into the next decade, we hope to continue leading the way in holistic beauty rooted in Indian traditions.’’
Speaking on her association with Just Herbs, Zeenat Aman said, “Joining Just Herbs in this celebration of Timeless Beauty is a natural fit. The brand’s dedication to natural beauty and holistic wellness through Ayurveda mirrors my own values. It’s wonderful to be part of a campaign that not only celebrates beauty but also honors tradition with a modern twist.”
Singh further added, “Being the face of this campaign alongside Zeenatji, is an opportunity to advocate for beauty that is not only about looking good but feeling good, knowing that the products are rooted in natural, time-tested ingredients. I am super thrilled and look forward to a long-standing association with Just Herbs ”
The campaign will be rolled out across digital media and will break the clutter through some interesting formats like AR/VR filters, CGI videos and other media. The brand is also partnering with influencers across the country to create heightened awareness about its products.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
