Marico stirs up wellness with majority buy in digital nutrition brand Cosmix

MUMBAI: When coconut oil meets collagen, the result is a clear play for the future of wellness. FMCG heavyweight Marico has announced a strategic investment in Cosmix Wellness, acquiring a majority stake in the Bengaluru-based, digital-first functional nutrition brand as it sharpens its focus on premium food and wellness categories.

Under the deal, Marico will acquire 60 percent of Cosmix Wellness’ paid-up share capital from its founders for an aggregate consideration of Rs 225.67 crore, marking one of its most significant bets in the fast-growing nutrition and supplements space. The remaining 40 percent stays with the founders for now, with Marico retaining the option to buy out the balance stake after the end of FY29, subject to performance-linked milestones and valuation norms to be finalised at that stage.

Cosmix Wellness has emerged as a strong contender in the premium wellness segment over a short span of time. The brand reported a turnover of Rs 50.93 crore in FY25, more than doubling from Rs 24.32 crore in FY24, and a sharp jump from Rs 5.39 crore in FY23. Its rise has been driven by a digital-first model and a differentiated portfolio focused on functional wellness rather than mass supplements.

For Marico, the acquisition fits neatly into its broader strategy of building a portfolio of digitally native, premium brands that tap into evolving consumer preferences. Over the past few years, the company has steadily expanded beyond its traditional staples into newer categories through brands such as Plix, True Elements, Beardo and Just Herbs, creating an ecosystem that allows cross-selling and faster experimentation across channels.

Best known for Parachute coconut oil, Marico has been doubling down on premiumisation and direct-to-consumer avenues as growth in conventional FMCG slows and consumers increasingly seek specialised, health-led products. The Cosmix investment signals that nutrition and wellness are no longer side dishes in Marico’s portfolio, they are moving closer to the main course.