MAM
Johnson Tiles maiden campaign to feature Katrina Kaif
Mumbai: For the first time since its incorporation in 1958, H&R Johnson (India) has roped in a celebrity brand ambassador for their maiden television ad campaign for Johnson Tiles.
The campaign is conceptualised by Soho Square and highlights the much overlooked element of a house – tiles.
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H&R Johnson (India) Chief Operating Officer Sushil Matey said, “Tiles often do not get their due importance while planning the home interiors. As category innovators, Johnson understands the need to scale up the premium quotient of tiles. The attempt in this new TV ad for Johnson Tiles therefore is to catapult tiles into an aspirational space in the consumers mind & in the process also play our role in expanding the category of tiles. This ad film showcases how tiles, an essential part of your home and lifestyle can be so intimate. It reflects who you are”.
He added, “The Johnson brand continues to be the most trusted name in the Home & Lifestyle category and represents values of trust-worthiness, innovation and contemporariness. Associating with Katrina Kaif for our brand reinforces our values which she also stands for, namely, her global image, freshness and contemporariness.”
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The TVC starts with Katrina Kaif opening a door and gently walking into the elegant house of Johnson. Soon she takes off her heels to feel the smooth tiles beneath her feet, and is left awe-stuck The ad reinforces that it is no longer just about brick and mortar, but about textures, colors, designs, visual appeal and aesthetics and most importantly a reflection and an extension of one’s personality.
Soho Square Mumbai head Satish Desa and ECD Anuraag Khandelwal said, “Katrina Kaif is the perfect brand ambassador for H&R Johnson. Both are international, yet rooted in India. There‘s also glamour, and a certain playful innocence. We wanted to capture all this in a unique TV commercial.”
They add, “The film is an ode to floors. It essays the emotions that a Johnson Floor elicits. It is a romance. A glimpse into Katrina‘s private space. Where Katrina and her floors are akin to lovers, sometimes friends, and sometimes the tiles play her confidante. Threading these intimate moments into visual poetry.”
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
