Ad Campaigns
JK Paper marks Father’s Day with #LetterToMySuperDad campaign
Mumbak: JK Paper, a renowned name in the paper industry, was excited to unveil its heartwarming initiative just in time for Father’s Day. This year, JK Paper proudly spearheaded the #LetterToMySuperDad campaign, reaching out to over 30,000 students across 25 cities in India. This initiative aims to foster a deep sense of gratitude and build emotional connect between children and their fathers.
The #LetterToMySuperDad campaign encouraged students to express their love and appreciation for their fathers through the art of handwritten letters. By reviving the timeless tradition of letter writing, this initiative seeks to underscore the invaluable importance of personal and heartfelt communication.
Key highlights of the campaign:
School collaborations: Through strategic partnerships with numerous schools, the campaign seamlessly integrated the art of letter writing into their curriculum, ensuring widespread student participation and engagement.
Paper plantation awareness program: During school visits, JK Paper’s team conducted captivating myth buster sessions focused on the agro-social farm forestry program. This innovative approach relies on cultivating and harvesting unique varieties of trees that provides a high level of income to farmers. In the fiscal year 2024, JK Paper distributed over 11.64 lakh saplings to farmers, which are subsequently harvested to produce paper. Since its inception, JK Paper has planted 9.50 lakh acres of land under its Agro-Social Farm Forestry Program. During the session, the students and teachers exhibited remarkable interest and fascination as they delved into the intricacies of this sustainable paper-making process and its profound significance.
Celebrity collaborations: Renowned influencers and esteemed actor Bhaktiyaar Irani lent his support to the campaign, sharing his heartfelt #LetterToMySuperDad experiences. His involvement inspired followers nationwide to join the initiative and celebrate the bond between fathers and children.
Exciting rewards: The most touching & heartfelt letters were meticulously selected for special recognition, with winners receiving exclusive gift vouchers from JK Paper as a token of appreciation for their heartfelt expressions.
JK Paper chief of sales and marketing Partha Biswas expressed, “Father’s Day holds a special significance, allowing us to honour the love and sacrifices of every father figure. With our #LetterToMySuperDad campaign, our goal was to nurture a profound emotional bond between children and their fathers, while also rekindling the timeless art of letter writing. The remarkable enthusiasm shown by students across India has been immensely uplifting. Through our continuous efforts, we strive to change the perception about paper by promoting eco-friendly practices, providing sustainable alternatives to plastic and contributing to a greener future.”
The campaign culminated in heartwarming events held in schools, where students had the opportunity to present their letters to their fathers in a person. These events not only brought smiles to many faces but also reinforced the importance of expressing love and gratitude through simple yet powerful gestures.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
