MAM
Tata Coffee Grand brews office romance this Valentine
New digital film turns workplace coffee breaks into meet cute moments.
MUMBAI: Love may not always begin with violins and violas; sometimes, it starts at the office pantry. As Valentine’s Day draws near, Tata Coffee Grand Cold Coffee has launched a digital campaign film that swaps candlelit dinners for conference calls, and grand gestures for quiet coffee breaks.
Continuing its ‘Too Cool To Have It Solo’ platform, the brand shifts the spotlight to the modern workplace, that curious space where deadlines loom, inboxes overflow and, occasionally, sparks fly. The new film captures a fleeting yet telling exchange between two colleagues whose paths cross during an ordinary workday. What begins as a shared cold coffee moment slowly brews into something warmer.
Set in a bustling office environment, the narrative leans into the small, unplanned encounters that define contemporary romance. A chance glance. A shared laugh. A pause over a creamy, indulgent cold coffee. The product becomes less of a prop and more of a catalyst, quietly nudging routine interactions into meaningful connection.
Tata Consumer Products president and head of RTD for business Partha Biswas said the focus in the ready-to-drink segment remains on relevance and trust, particularly as lifestyles evolve and convenience-led consumption grows. The film, he noted, is rooted in familiar office moments and everyday rituals, positioning the drink as part of those spontaneous human connections.
The creative approach by 82.5 India deliberately avoids a hard sell. Tata Consumer Products chief creative officer Mayur Varma described it as a meet-cute story rather than a conventional advertisement, while Tata Consumer Products CEO Kiran Ramamurthy framed the product as a “social catalyst” that transforms mundane pauses into genuine interaction.
With electric visuals, a catchy soundtrack and a distinctly urban setting, the film mirrors how relationships often unfold today instinctive, unscripted and shaped by shared spaces rather than staged romance. In doing so, it speaks directly to young working professionals who see the workplace not just as a site of productivity, but of possibility.
The campaign also underlines the brand’s push to integrate seamlessly into everyday routines while maintaining a premium edge. Available in three indulgent international flavours Belgian Chocolate, French Vanilla and Swiss Caramel Tata Coffee Grand Cold Coffee continues to position itself as a companion to shared moments rather than solitary sips.
In a season dominated by grand declarations, the brand makes a quieter point: sometimes, all it takes to break the ice is a cold coffee and a conversation.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
