MAM
Jivraj9 unveils new TVC for Instant Tea Premix
Neena Gupta stars in ‘Cut, Mix, Sip’ ad highlighting 30-second homemade-style chai, launched mid-February 2026.
MUMBAI: Chai drama just met its match because when three generations are too tired to brew, Neena Gupta swoops in with a premix that’s quicker than family arguments. Jivraj9, India’s leading tea brand, dropped its third television commercial for the Instant Tea Mix (Premix) around mid-February 2026, building on efforts to widen its national footprint. The spot, shared via Instagram reel, opens with a relatable post-shopping slump, Neena Gupta flanked by a middle-aged woman and a young one, all sinking into the couch exhausted. Cue the classic household nudge-fest, who’s making the tea?
Neena steps up, calls out the daily dilemma, and introduces Jivraj9 Premix as the hassle-free hero: cut open the sachet, mix with hot water, and sip in just 30 seconds. The younger woman takes a sip, declares it “just like how you make it,” sealing the deal on authentic, homemade-like taste without the effort. The film wraps with Neena’s warm sign-off, “Ab kahi bhi, kabhi bhi, ghar wali chai. Cut, Mix, Sip, Jivraj9 Premix.”
Jivraj9 executive directors Pathik Viren Shah and Rushabh Viren Shah said, “Our newest TVC focuses on recognising every household’s simple desire for chai after a long day, and eliminating the hassle of preparing tea the traditional way from scratch. Jivraj Premix delivers the warmth of homemade-style chai in just 30 seconds, without compromising on taste. The new campaign is in line with presenting authenticity and convenience, a need underscored by modern-day consumers.”
The ad fits neatly into Jivraj9’s push for versatile, on-the-go tea options that blend tradition with today’s fast pace perfect for busy homes craving comfort without the kettle wait. Whether you’re lounging after a long day or need a quick pick-me-up anywhere, this one’s brewing a case for convenience that still tastes like home. No more excuses just cut, mix, and sip your way to bliss.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
