Brands
JioStar signs 15 brands for West Indies tour as festive cricket season kicks off
West Indies series opens JioStar’s six-month festive cricket calendar with four touring sides
MUMBAI: As international cricket returns to India ahead of the festive season, JioStar has signed 15 brands across eight categories for the West Indies Tour of India 2026, spanning artificial intelligence, BFSI, paints, consumer electronics, travel, wellness and automotive.
The broadcaster and streaming partner for India’s home matches has brought the brands on board through Co-Presenting and Associate Live partnerships across television and digital for the three ODIs and five T20Is.
Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe and Ultravolt have joined as Co-Presenting partners, while Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, ExxonMobil and Airbnb are Associate partners.
The West Indies series marks the start of JioStar’s festive-season cricket calendar, with the broadcaster positioning the extended schedule as an opportunity for brands to maintain visibility across multiple sporting properties rather than rely on individual matches or tournaments.
JioStar head of sports sales Anup Govindan said the West Indies tour comes at an important period for advertisers as international cricket returns to the platform for an extended run.
“The series gives advertisers the opportunity to build consistency and compound impact rather than rely on a single sporting moment,” he said, adding that the broadcaster is bringing together scale, continuity and innovation through the festive-season cricket calendar.
The six-month calendar will feature four touring sides, with Sri Lanka, Zimbabwe and Australia following the West Indies. The schedule will cover ODIs, T20Is and Tests, giving advertisers opportunities to remain present across different formats and audiences through the season.
The West Indies Tour of India 2026 begins on 27 September in Trivandrum with a three-match ODI series. The five-match T20I series will begin on 6 October.
For JioStar, the sponsorship line-up highlights the continued role of bilateral international cricket as a platform for brands seeking sustained audience engagement during one of India’s busiest consumption periods.
