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JioStar rolls out Ek Hoke Dekh campaign for 2026 TATA IPL season
Star cricketers front film celebrating unity beyond rivalries and regions
MUMBAI: JioStar has unveiled its campaign for the TATA IPL 2026, titled Ek Hoke Dekh, bringing together some of India’s top cricketers in a bid to celebrate unity amid fierce sporting rivalries.
The campaign film features Ruturaj Gaikwad, Shreyas Iyer, Krunal Pandya, Tilak Verma and Mohammed Siraj, weaving a narrative that moves beyond geography and team loyalties to highlight how the league brings fans together.
Conceptualised by ZeroFifty and produced by Jamic Films, the film opens with a moment of everyday friction before the cricketers step in to reframe the idea of belonging through the lens of the IPL. The story builds towards a coming together of rival fans, echoing the campaign’s core message of unity.
“With 18 seasons behind us, team fandom has evolved into a social phenomenon,” said JioStar head of content, sports Siddharth Sharma. He added that the league blurs cultural lines and brings people together in a way few other events can.
For the players, the message hits close to home. “While we belong to a certain part of the country, fans in our franchise cities embrace us as their own,” said Ruturaj Gaikwad, highlighting the emotional connect that defines the tournament.
The creative team sees the campaign as both a reflection and an invitation. “The TATA IPL divides fans by franchise, but also compels them to come together and enjoy the game,” said ZeroFifty co-founder Shriram Iyer.
As the 2026 season gears up, the campaign sets the tone for what promises to be another high-energy edition of the league, featuring a mix of rising stars and seasoned heavyweights.
With Ek Hoke Dekh, JioStar is betting on a simple but powerful idea. Rivalries may fuel the game, but it is unity that keeps the spectacle alive.
