Brands
JioStar rolls out Ek Hoke Dekh campaign for 2026 TATA IPL season
Star cricketers front film celebrating unity beyond rivalries and regions
MUMBAI: JioStar has unveiled its campaign for the TATA IPL 2026, titled Ek Hoke Dekh, bringing together some of India’s top cricketers in a bid to celebrate unity amid fierce sporting rivalries.
The campaign film features Ruturaj Gaikwad, Shreyas Iyer, Krunal Pandya, Tilak Verma and Mohammed Siraj, weaving a narrative that moves beyond geography and team loyalties to highlight how the league brings fans together.
Conceptualised by ZeroFifty and produced by Jamic Films, the film opens with a moment of everyday friction before the cricketers step in to reframe the idea of belonging through the lens of the IPL. The story builds towards a coming together of rival fans, echoing the campaign’s core message of unity.
“With 18 seasons behind us, team fandom has evolved into a social phenomenon,” said JioStar head of content, sports Siddharth Sharma. He added that the league blurs cultural lines and brings people together in a way few other events can.
For the players, the message hits close to home. “While we belong to a certain part of the country, fans in our franchise cities embrace us as their own,” said Ruturaj Gaikwad, highlighting the emotional connect that defines the tournament.
The creative team sees the campaign as both a reflection and an invitation. “The TATA IPL divides fans by franchise, but also compels them to come together and enjoy the game,” said ZeroFifty co-founder Shriram Iyer.
As the 2026 season gears up, the campaign sets the tone for what promises to be another high-energy edition of the league, featuring a mix of rising stars and seasoned heavyweights.
With Ek Hoke Dekh, JioStar is betting on a simple but powerful idea. Rivalries may fuel the game, but it is unity that keeps the spectacle alive.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
