Brands
JioStar elevates Srijith Jagdish to senior VP entertainment ad sales
MUMBAI: JioStar has given its entertainment advertising engine a fresh boost with the appointment of Srijith Jagdish as senior vice president for entertainment ad sales. Based in Mumbai, Jagdish steps into the role at a time when content, commerce and creativity are colliding faster than ever.
This is not unfamiliar territory for him. Until recently, Jagdish was heading emerging markets at JioStar, where he focused on expanding newer revenue opportunities and sharpening regional momentum. His elevation signals continuity with ambition, rewarding someone who already knows the organisation’s pulse.
Before joining JioStar, Jagdish spent nearly three years at Disney+ Hotstar, where he played a pivotal role in building and scaling advertising revenue. As head of SMB ads revenue, he led the charge to bring small and medium businesses into the digital video advertising fold. Earlier, as director for LCS ads revenue, he drove growth across key categories including auto, BFSI and food and beverages.
Long before streaming platforms entered his vocabulary, Jagdish built a formidable foundation at Mahindra and Mahindra. Over 17 years, he wore multiple hats across sales and brand leadership, shaping some of India’s most recognisable SUV brands such as Scorpio, Bolero and XUV. From management trainee to senior leadership roles, his journey blended ground level sales experience with big brand storytelling.
With a rare mix of auto sector grit and media sales finesse, Jagdish now brings a well rounded playbook to JioStar’s entertainment portfolio. As advertisers chase attention in an increasingly crowded landscape, his brief is clear. Make brands unmissable, and make the business grow while doing it.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
