JioHotstar taps Vedviyas Sridhar to steer south marketing push

CHENNAI: JioHotstar has handed the marketing reins for southern India to Vedviyas Sridhar, appointing him director – marketing (south) and basing him in Chennai. The move signals a sharper regional push as the streaming platform looks to deepen reach, amplify content visibility and accelerate audience engagement in one of its most competitive markets.

In his new role, Sridhar will lead marketing strategy across the southern states, shaping brand narrative, driving regional campaigns and translating marquee content into sustained subscriber traction for one of India’s most influential digital entertainment platforms.

Sridhar brings more than 14 years of experience spanning product marketing, brand management, content strategy and digital acquisition. He steps into the role from within the organisation, having most recently served as associate director – marketing at Hotstar, where he was closely involved in high-impact platform and content-led campaigns.

Before Hotstar, Sridhar held senior marketing roles at ZEE5, The Hindu Group and Hinduja Tech Limited. Across these stints, he led national and global programmes, oversaw digital product launches and worked on brand transformation initiatives cutting across media, technology, FMCG and SaaS. An alumnus of IMT Ghaziabad, he is widely regarded for blending consumer insight with data-led decision-making and tight execution.

The appointment comes as JioHotstar sharpens its focus on regional storytelling and scale-led growth. With competition intensifying and audiences fragmenting, the south is no longer a market to serve-it is one to win.