MAM
Jio Mart’s Sanjay Mishra joins Arzooo as VP of sales
Mumbai: Sanjay Mishra has joined the Arzooo team as vice president of business development after seven years with Reliance Jio and its new retail arm, Jio Mart.
At Arzooo, Mishra’s charter will be to drive Arzooo’s expansion and reach into tier-3 and tier-4 cities on its mission to power offline retail with technology and financial capability, making them competitive and scalable. He will be leading the sales organisation of Arzooo and providing leadership to its sales and business development teams. He will be spearheading Arzooo’s growth and expansion across the country.
“We are having a phenomenal growth run with over 400 per cent YOY growth and are strengthening our leadership team to catalyse the same,” said Arzooo CEO and co-founder Khushnud Khan. “Pleased to have Sanjay on-board with us at Arzooo. His extensive experience in offline distribution and the disruptive omni channel-led e-commerce space will help us shape our vision to transform offline retail.”
Backed by 20+ years of cumulative experience in channel sales and revenue management, Mishra has displayed innate proficiency in sales & distribution, new business development of general trade, own retail & online space in FMCG, telecom & consumer electronics. He has managed sales challenges and visions of industry leading brands like PepsiCo, Vodafone India, Bharti Airtel, and Samsung electronics to name a few. In his last assignment at Reliance, Mishra was leading retail arm Jio Mart’s digital business as vice president, sales operation.
“Arzooo journey has been very fascinating as it is making waves in the retail ecosystem. I am thrilled to be a part of this young and energetic team at Arzooo and excited about taking the enterprise to new heights,” said Sanjay Mishra on his new role.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
