Brands
Jet Airways undertakes ‘Tumhari Sulu’ in-movie integration, sops for women
MUMBAI: Jet Airways, a full-service international airline, has announced a partnership with T-Series and Ellipsis Entertainment – producers of the forthcoming Hindi film, ‘Tumhari Sulu’, becoming the film’s ‘Official Airline Partner’.
The partnership is part of the airline’s philosophy to constantly seek and use new, engaging ways in order to strengthen connect with its guests and consumers.
Directed by noted advertising film-maker Suresh Triveni, ‘Tumhari Sulu’ stars Vidya Balan in the lead, who essays the role of a beautiful, enthusiastic and a happy-go-lucky housewife whose life gets completely transformed after unexpectedly landing an exciting job as a night RJ (radio jockey) with a leading radio station.
Jet Airways chief commercial officer Jayaraj Shanmugam stated: “The partnership will help us to promote Jet Airways’ well-differentiated product and service offerings in innovative ways.”
Producers Bhushan Kumar, Tanuj Garg, Atul Kasbekar and Shanti Sivaram Maini said, “The arrangement will allow Jet Airways to leverage the power of a family film to communicate important aspects of its brand story.”
Jet VP – marketing, ecommerce and innovations Belson Coutinho said, “Tumhari Sulu adopts a fresh and highly-engaging perspective about listening to one’s inner calling and then stepping out in the world to realise those aspirations. The movie’s inspirational messaging is in sync with the values we hold and promote at Jet Airways including, using every opportunity to go beyond one’s abilities and having a passion for excellence in one’s job.”
As part of its association and as a unique publicity initiative to promote the women-focused film, Jet Airways will roll out an attractive promotion for its women guests in India next month, enabling them to avail an attractive 10 per cent discount on fares while booking their travel with Jet Airways, upon entering the promo code SULU on the airline’s website www.jetairways.com or its mobile App. Bookings for travel open from 16 November, 2017.
Brands
Tata Elxsi CFO Gaurav Bajaj quits, Nalin Rana to take over
Gaurav Bajaj exits on May 29th; Nalin Rana, a veteran of Standard Chartered and Tata Sons, steps in the next day
BENGALURU: Tata Elxsi is getting a new man on the money. The design and technology services company announced on Monday that its chief financial officer, Gaurav Bajaj, has resigned, effective close of business on May 29th, 2026, to pursue opportunities outside the organisation. He will be succeeded the very next day by Nalin Rana, whose appointment has been approved by the board on the recommendation of the Nomination and Remuneration Committee.
Rana is no stranger to big numbers. He brings roughly 17 years of experience spanning strategic finance, corporate strategy, investment banking, mergers and acquisitions, and fund-raising. He currently holds leadership roles within the Tata Group, including at Tata Sons, and sits on the boards of Tata Teleservices Limited and Tata Teleservices (Maharashtra) Limited. Before joining the Tata Group in 2021, he was executive director in investment banking at Standard Chartered Bank, where he advised clients on mergers, acquisitions, and fund-raising transactions worth over $15 billion.
Rana will also serve as a key managerial personnel under the Companies Act, 2013, in line with regulatory disclosure requirements under SEBI Listing Regulations.
The Nomination and Remuneration Committee and the board placed on record their appreciation for Bajaj’s contribution during his tenure, the company said in a regulatory filing.
One CFO out, one in, and barely 24 hours between them. For Tata Elxsi, the transition is textbook neat. For Rana, the real work starts May 30th.
