MAM
Jaideep Juneja takes charge as JioStar VP- strategy, insight & marketing
MUMBAI: JioStar has appointed Jaideep Singh Juneja as vice president for strategy, insights and marketing, a move that signals the network’s bid to sharpen its game across both television and OTT. Confirming the update on his LinkedIn, Juneja said he was delighted to begin the new chapter.
Based in Hyderabad, he now leads the full spectrum of strategy, consumer insights and marketing across JioStar’s TV and digital businesses. The role builds on his earlier stint as head of marketing and strategy for Star Maa and JioHotstar Telugu where he delivered record ratings, standout show launches and introduced data led frameworks that strengthened content and marketing decisions across South India.
Before that, Juneja headed content strategy for JioStar’s Telugu TV channels during a period of transition following the Disney Star merger. His career spans a rich mix of media, OTT, e-commerce and fintech, with leadership roles at Rupeek, Flipkart and Viu. At Viu, he shaped growth across India, Southeast Asia and the Middle East and was recognised with the President’s Award for his contributions.
Juneja’s journey also includes steering consumer insights for multiple categories, scaling marketing teams across regions and leading strategy in high growth markets like Myanmar and Malaysia. Earlier in his career he worked with Nielsen where he managed key digital clients including Google and Amazon.
With his blend of consumer intuition and strategic muscle, JioStar will be hoping Juneja’s arrival sparks the next wave of audience growth and content resonance across its platforms.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
