MAM
Jaideep Juneja takes charge as JioStar VP- strategy, insight & marketing
MUMBAI: JioStar has appointed Jaideep Singh Juneja as vice president for strategy, insights and marketing, a move that signals the network’s bid to sharpen its game across both television and OTT. Confirming the update on his LinkedIn, Juneja said he was delighted to begin the new chapter.
Based in Hyderabad, he now leads the full spectrum of strategy, consumer insights and marketing across JioStar’s TV and digital businesses. The role builds on his earlier stint as head of marketing and strategy for Star Maa and JioHotstar Telugu where he delivered record ratings, standout show launches and introduced data led frameworks that strengthened content and marketing decisions across South India.
Before that, Juneja headed content strategy for JioStar’s Telugu TV channels during a period of transition following the Disney Star merger. His career spans a rich mix of media, OTT, e-commerce and fintech, with leadership roles at Rupeek, Flipkart and Viu. At Viu, he shaped growth across India, Southeast Asia and the Middle East and was recognised with the President’s Award for his contributions.
Juneja’s journey also includes steering consumer insights for multiple categories, scaling marketing teams across regions and leading strategy in high growth markets like Myanmar and Malaysia. Earlier in his career he worked with Nielsen where he managed key digital clients including Google and Amazon.
With his blend of consumer intuition and strategic muscle, JioStar will be hoping Juneja’s arrival sparks the next wave of audience growth and content resonance across its platforms.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
