MAM
Jagran Prakashan adopts ‘rising sun’ brand image
MUMBAI: Jagran Prakashan (JPL) is creating a mother brand as it has diversified into multiple media platforms. The media and communications company on Tuesday unveiled its corporate identity with a brand new logo of the rising sun.
The new identity, designed by brand consultancy firm Ray + Keshavan/The Brand Union, aims at getting all its businesses within the media space – print, OOH, activations, mobile and Internet – under one umbrella.
The group aims to lend a distinctive identity and unified face by using the rising sun as its new logo.
The company has used colour palette of red and yellow in the logo to get an energetic and optimistic feel. Also, it is the contemporary rendition of the Sun that is highly distinctive and suitable for the modern, progressive organisation that JPL aspires to be.
Jagran Prakashan VP-strategy and brand management Basant Rathore said, “This is indeed a proud moment for the organisation as it launches a cohesive corporate identity for the brand. Over a period of time, JPL has diversified into multiple platforms within the media space and today we are into Print, OOH, Activations, Mobile and Internet which with the launch of the new identity falls under one big umbrella.”
Currently, the group‘s perception is driven by the flagship brand – Dainik Jagran. And the company believes that there is limited awareness of the other operations. “This is only natural, given that the other businesses are nascent. However, as we move forward, and as our other businesses gain momentum, it was important for us a group to make a move from a respected newspaper to an admired media conglomerate. This will help us enhance and communicate our breadth of offering and scale,” Rathore added.
The company is hoping its new corporate logo to complement all the businesses of JPL, allowing the brand to create a seamless identity across so as to help leverage the Jagran brand.
Ray+Keshavan director Meeta Malhotra said, “We were delighted to partner with Jagran to help them create value in their brand portfolio and create an integrated media powerhouse. Jagran has powerful business divisions to add value to its clients. Using the corporate branding opportunity, we have created a master brand. We strongly believe this will help Jagran in achieving Growth, Direction and Protection for the corporate brand”.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
