MAM
itel brings the essence of ‘Better life for all’ in its new campaign
MUMBAI: Homegrown smartphone brand itel has released its new festive film- ‘itel ke saath tyohaar sahi hai’ to celebrate the spirit of its customers.
Conceptualised and co-directed by CNVRSB Integrated creative head (films) Alok Pal and Hitesh Dhingra the film attempts to connect with the TG by keeping it as real as possible with slight vernacular and visual suggestions.
The film showcases how itel’s range of products starting from its latest TV and Soundbar to Smartphone and Smart Gadgets have empowered and made life better and colorful for its consumers. The ad exuberates a festive flavour while showcasing a range of products promoting the feeling of togetherness and bridging gaps.
It starts with the close group of people watching a cricket match together on TV and, then it moves on to a cab driver who is working passionately on a festive eve using the brand’s mobile while being connected with his family. The film then slides to a relaxed shopkeeper happily juggling between orders and attending customers at the shop using itel air buds and concludes with a sweet narrative of a father gifting an itel smartphone to his daughter to study online and explore the world.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
