Ad Campaigns
Iss Baar Diwali Sabki Hai! with Roadcast’s new QR code campaign
Mumbai: As the shimmering lights of Diwali draw closer, RoadCast, India’s leading innovator in automotive technology, unveils an extraordinary solution to combat the common issue of double parking during the festive season in India.
With their new campaign -“Iss Baar Diwali Sabki Hai!” RoadCast is on a mission to redefine Diwali celebrations and wave goodbye to the inconveniences of parking mayhem.
Diwali, the grand festival of dazzling diyas, sweet treats, and heartfelt gatherings, is not all smooth sailing. The shopping trips can often turn bitter due to the infamous conundrum of double parking. This is where Roadcast has stepped in to save the day with its QR code solution!
The consumer can download the app, generate their very own QR code, and affix it to their vehicle. This simple step will allow people to promptly scan this QR code on your vehicle and get in touch with you in case they are inconvenienced by your parked car. Similarly, you can also scan the QR code on the other person’s vehicle in case you are the one stuck with their haphazard parking!
One of the major advantages of this solution is privacy and safety. The QR code allows drivers to reach out to each other without the need to reveal or know any personal information.
“Today the number of vehicles on the road has increased drastically. During festivals, this number increases multifold. This issue of inconveniences like double parking is an everyday issue but even more frustrating during festivities. The idea of this QR code is not just about technology, it’s about bringing convenience, safety and harmony to the festivities. It is safe as no one has to give out their personal information like contact number and it is convenient because it takes just seconds to scan the code and contact the driver”, shared Roadcast co-founder Vishal Jain.
After all, Kyunki sabka hai tyohar, kisi ko kyu pareshan karna yaar? Chota sa hi toh hai, lagale na QR!”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
