Brands
IRIS Home Fragrances introduces IRIS Romance #HarDatePe for romantic moments
Mumbai: With Valentine’s day around the corner, IRIS Home Fragrances, a home fragrance brand from the house of Cycle Pure Agarbathi, introduces its latest offering – the romance fragrance, “IRIS Romance #HarDatePe”. This fragrance is delicately crafted to infuse spaces with a subtle sense of romance and charm. With options ranging from thoughtful Romance Gift Sets to elegant Floral Bouquets, IRIS ensures a touch of love for every Valentine’s Day celebration, without overwhelming the senses.
In celebration of Valentine’s Day, IRIS Home Fragrances embraces the essence of love with its enchanting Romance range, featuring the captivating IRIS Romance candle jar, romance votive candles, romance vaporizer gift set, romance gift set, special romance gift set, and floral bouquet. Each product in this collection is meticulously crafted with a harmonious blend of fragrances, carefully chosen to infuse one’s space with warmth, joy, and love. These luxurious gifts epitomize the brand’s commitment to creating unforgettable experiences that elevate the senses, making them the perfect tokens of affection for this special occasion of love.
Speaking about the new fragrance launch, Ripple Fragrances MD and master fragrance creator Kiran Ranga said, “Valentine’s Day is a time dedicated to celebrating love and affection, and here at IRIS Home Fragrances, we’ve worked diligently to develop a range of products that not only exude beauty but also hold significant meaning and practicality. Whether you’re aiming to surprise your partner with a thoughtful gift or simply desire a treat for yourself, we’ve thoughtfully curated options for you. The IRIS Romance collection is crafted to foster a serene and intimate ambiance in your home, making it an ideal choice for a cozy evening with your loved one.
He adds, “As a company, our passion revolves around the art of fragrance and design. We firmly believe that the gifts we’ve curated for Valentine’s Day are not just to be a gift but to craft enduring and fragrant memories that symbolize love and devotion.”
IRIS transcends the realm of mere fragrance; it serves as the doorway to a complete sensory odyssey. Infuse your valentine love season with genuine brilliance as you craft fragrant memories using the latest Romance collection from IRIS Home Fragrances. Thoughtfully designed for ease, these exquisite sets seamlessly blend into any space, weaving a tranquil ambiance for you and your significant other. This romance season bestows the gift of love and affection.
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
