Brands
Cycle Pure Agarbathi launches Om Shanthi celebration pack for Ugadi
Mumbai: Cycle Pure Agarbathi, an agarbathi manufacturer in India, has launched its Om Shanthi Ugadi celebration kit, a homage to the vibrant spirit of Ugadi festivities. Crafted to elevate the festive experience, the two-step Om Shanthi Ugadi Celebration Kit consists of all the essentials including turmeric, kumkum, castor oil, soapnut powder, arapu powder, chandan tika, pure vibhuti, cup sambrani, camphor pouch, puja vastra, and an agarbathi pack, ensuring an immersive and authentic Ugadi puja experience at home.
The occasion revered around Andhra Pradesh, Telangana, Karnataka and Goa, commemorates the day the maker of the universe “Lord Brahma”, created the world, and is marked as the first day of the New Year according to the regional calendar. On this auspicious day, devotees celebrate by visiting the temple, extending their kindness to the less fortunate, exchanging gifts, and savouring in a meal with appetizing flavours. With the introduction of the Om Shanthi Ugadi Celebration Kit, individuals infuse cultural traditions into their homes and preserve cultural heritage for the present and future generations alike.
Speaking about the product, Cycle Pure Agarbathi MD Arjun Ranga said, ‘Cycle Pure has consistently played a pivotal role in individuals’ spiritual journeys and remains committed to delivering a comprehensive and fulfilling experience for devotees who honor this sacred festival. We are steadfast in our dedication to providing pure and top-quality ingredients that resonate with our brand’s sustainability principles, emphasizing prayer, celebration, and environmental consciousness.
With the introduction of our Om Shanthi Ugadi Celebration kit, our goal is to facilitate a deep connection with the divine and promote the observance of traditional puja customs, ensuring the longevity of these treasured rituals for generations to come.’ he added.
Experience the essence of tradition with the Om Shanthi Ugadi Celebration Kit, thoughtfully curated for your festive needs. Embrace the spirit of Ugadi with ease and grace by ordering the Om Shanthi Ugadi Celebration Kit at www.cycle.in or visit your nearest Cycle.in stores. The puja kit is priced at just Rs 499.
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
