Ad Campaigns
IRIS Home Fragrances sprinkles holiday magic with #BeThePerfectSanta campaign!
Mumbai: Elevate your holiday festivities with the enchanting fragrance of IRIS Home Fragrances. IRIS Home Fragrances a beloved lifestyle and wellness brand under the esteemed umbrella of Cycle Pure Agarbathi, is not only illuminating your Christmas season with the captivating IRIS Bliss and IRIS Botanics Gift Sets but is also infusing the festivities with a beautiful sentiment – “Give Santa a Break and Be the Perfect Santa.” This heartwarming initiative invites you to embrace the joy of giving and be a source of delight for your loved ones during this magical season.
Embracing the festive spirit, IRIS Home Fragrances introduces The IRIS Bliss and IRIS Botanics. Iris Bliss Fragrance Gift Set is a sensory journey that transcends the ordinary. This exquisite creation from Iris brings you a harmonious blend of fragrance and decor, filling your home with the comforting and captivating scent of velvet musk.
Conversely, the IRIS Botanics is a captivating assortment of nature-inspired delights, featuring scented candles, reed diffusers, a wax lantern candle, 100g Potpourri, Votive candle, Reed Diffuser oil, 1N Reed diffuser bottle, 6N Reed Sticks, and 1N Pillar candle. Each element is crafted to bring the splendour of the outdoors into your home, infusing a sense of tranquillity into your festive celebrations.
Along with the two new launches IRIS Home Fragrances also introduces a festive spin-the-wheel contest, adding an element of excitement to your Christmas celebrations. Participants stand a chance to enjoy exclusive offers ranging from discounts offered, to enticing freebies like a “Buy Three, Get One” Free. It’s a festive twist that adds an extra layer of merriment to your holiday preparations.
In the festive spirit of our collaboration, Ripple Fragrances managing director, and master fragrance Creator Kiran Ranga said, “The holiday season brings an abundance of joy to each of us and those we cherish. At IRIS Home Fragrances, our mission is to curate unparalleled sensory experiences, offering products that infuse delight and wonder into every festive occasion. With the unveiling of our exquisite IRIS Bliss and IRIS Botanics, we aspire to sprinkle a dash of joy and happiness onto the faces of our beloved consumers this magical Christmas season.”
He adds, “As a company, our passion revolves around the art of fragrance and design, enhancing the tapestry of opulent living and well-being. Our collections are poised not just to be a gift but to craft enduring and fragrant memories for our cherished patrons”
IRIS transcends the realm of mere fragrance; it serves as the doorway to a complete sensory odyssey. Infuse your Christmas season with genuine brilliance as you craft aromatic memories using the latest Bliss and Botanics collection from IRIS Home Fragrances. Meticulously designed for ease, these exquisite sets seamlessly blend into any space, weaving a tranquil atmosphere for you and your dear ones. This festive season bestows the gift of serenity and joy.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
