Ad Campaigns
Ipsos secures dual honours at MRSI Golden Key Awards
MUMBAI; Global market research firm Ipsos has won two prestigious accolades at the Market Research Society of India (MRSI) Golden Key Awards 2024.
The company shared “the Most Effective Storyteller” award with Ikea for their work creating immersive consumer engagement narratives that helped Ikea’s workforce better understand customer needs. The collaborative effort was led by Naina Jayarajan from Ikea and Garima Mall from Ipsos.
Ipsos also claimed “The Best Developmental Research” award for its socio-economic survey of the marginalised Putthrai Vannar community, conducted for the Directorate of Adi Dravidar Welfare. The research, led by Tripti Sharma’s public affairs team, will inform future welfare policies and interventions.
Ipsos India CEO Amit Adarkar said: “Our endeavour is to deliver impactful work that achieves clients’ goals of topline growth and healthy bottomlines. Being recognised at this prestigious industry forum encourages us to keep enhancing our client delivery.”
The MRSI Golden Key Awards recognise excellence in India’s market research and insights industry. Ipsos operates in 90 markets globally with over 20,000 employees.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
