Brands must match creators to shopper needs, from product discovery and research to the final purchase
Survey finds 70 per cent are building new connections, while many seek fewer, deeper relationships
Joint Ipsos, IWSR and AB InBev study finds consumers choosing quality, low-alcohol options and trusted brands
IPSOS-Gleeden survey finds emotional connection tops unmet need despite 92 per cent relationship happiness
Ipsos survey finds 94 per cent urban Indians following tournament; 54 per cent prefer Zee5
