Brands
IPL 2021: boAt becomes audio partner for six teams
NEW DELHI: Indian-based consumer electronics brand boAt has teamed up with six franchises in this year's edition of the Indian Premier League (IPL). The d2c brand is the audio partner for Mumbai Indians, Chennai Super Kings, Punjab Kings, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore.
boAt revealed that it will launch a limited edition of TWS Airdopes inspired by the insignia and colours of the teams, to cater to the fans of the respective teams. The brand logo will be displayed on the helmets and team caps of Punjab Kings and Royal Challengers Bangalore.
Ahead of IPL 14, the brand has kicked off the #SoundOfChampions digital campaign aimed at celebrating the league’s winning moments. It has also roped in Hardik Pandya, Shikhar Dhawan, Rishabh Pant, Prithvi Shaw, Mayank Agarwal, and KL Rahul as brand ambassadors.
"Cricket has always been a religion in our country and the league will boost overall consumer confidence. We want to welcome the IPL teams back to India by launching TWS earbuds with the teams’ insignia," said boAt co-founder Aman Gupta.
The #SoundOfChampions campaign aims to strengthen boAt's bonding with cricket. With this promotional strategy, the company is trying to elevate the emotion and passion that cricket and sounds evoke in the minds of Indians.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
