InsuranceDekho names Sourav Ganguly as brand ambassador

MUMBAI: Every winning innings begins with backing yourself and InsuranceDekho is hoping that confidence will rub off beyond the cricket field. Insurtech platform InsuranceDekho has signed former India captain Sourav Ganguly as its brand ambassador and unveiled its new campaign, ‘Khul Kar Khelo’, aimed at encouraging insurance advisors to expand their businesses and tap into growing opportunities across the country.

The campaign positions insurance advisors as entrepreneurs who navigate risk, build customer trust and strengthen financial security for Indian households. Drawing on Ganguly’s reputation as a fearless captain who backed his team through defining moments, the campaign encourages advisors to take bold steps in growing their businesses with the support of the platform.

The initiative will be rolled out through a television commercial backed by digital and broadcast campaigns. The creative highlights several features available to advisors on InsuranceDekho, including AI-powered tools, instant commission payouts and access to a network that spans 98 per cent of India’s PIN codes.

The campaign reflects the increasing competition among digital insurance platforms to attract and retain advisors, who continue to play a critical role in driving insurance penetration, particularly across smaller towns and rural markets. As insurtech firms look beyond customer acquisition, advisor-focused technology and support services are becoming key differentiators.

Commenting on the campaign, Ankit Agrawal, Founder and CEO of InsuranceDekho, said insurance advisors remain the backbone of financial protection for crores of Indian families, particularly across Bharat. He added that Ganguly’s fearless and ambitious approach mirrors the qualities the company sees in its advisor network and reinforces the campaign’s message of embracing larger opportunities.

Ganguly said InsuranceDekho’s mission of expanding financial protection across Indian households resonated with him, adding that he was proud to support the advisors working to build that safety net. He said fearlessness has always been the defining quality that separates those who simply play safe from those who create something enduring.

With celebrity endorsements becoming an increasingly common strategy in India’s fast-growing insurtech sector, InsuranceDekho is betting that Ganguly’s leadership credentials and mass appeal will help strengthen its connection with advisors while accelerating growth across the country’s expanding insurance market.