MAM
InsuranceDekho becomes the official insurance sponsor of Tamil Nadu Premier League
Mumbai: InsuranceDekho has announced its partnership with the Tamil Nadu Premier League (TNPL) as the official insurance sponsor for the upcoming season. This one-year sponsorship agreement marks the brand’s commitment to expand its presence in South India
As part of the collaboration, InsuranceDekho will have a significant presence throughout the tournament, including on-ground activations, peripheral branding, and boundary boards. The company will also sponsor the “Safe Hands of the Match” award, recognising the player with the most catches in each of the 32 matches.
InsuranceDekho co-founder Ish Babbar said, “Our partnership with TNPL is a strategic move that aligns with our expansion plans in South India. By supporting local talent and connecting with cricket enthusiasts, we’re not just reaching a wider audience – we’re building trust and fostering meaningful relationships. This sponsorship embodies our belief in the unifying power of sports and our commitment to engaging with communities through events that resonate deeply with our target markets.”
In addition to the on-ground presence, InsuranceDekho is engaging fans through social media contests, offering match tickets as prizes. This initiative aims to boost fan involvement and create a stronger connection between the brand and cricket enthusiasts.
The partnership with TNPL is part of InsuranceDekho’s broader strategy to increase brand awareness through sports sponsorships. The company has previously invested in the Haryana state level table tennis competition and plans to continue supporting grassroots sports events across India.
Cricket fans can look forward to seeing InsuranceDekho’s presence throughout the TNPL season, which promises to be an exciting showcase of Tamil Nadu’s cricketing talent.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
