MAM
ReFit Global raises Rs two crore funding at Rs 200 crore valuation on Shark Tank Season 3
Mumbai: ReFit Global, a rapidly growing Direct-to-Consumer (D2C) Refurbished marketplace, has successfully secured Rs two crore funding at Rs 200 crore valuation from leading entrepreneurs and investors during their appearance on Shark Tank India Season 3. The investment round was spearheaded by Shaadi.com – People Group CEO Anupam Mittal, SUGAR Cosmetics CEO & co-founder Vineeta Singh, CarDekho Group and InsuranceDekho co-founder & CEO Amit Jain. This strategic investment marks a significant leap forward in ReFit Global’s expansion journey.
The acquired funds will be used to scale operations, broaden market outreach, and fortify the company’s technological infrastructure. Additionally, ReFit Global aims to enhance its web presence and overall customer experience, reinforcing its position as a leader in the refurbished marketplace.
One of the largest liquidation partners of major online platforms and collaborator with major e-commerce platforms and smartphone brands, the bootstrapped company achieved 100x YoY growth, securing Rs 200 crores in FY 2022-2023.
Speaking about the fundraising, ReFit Global CEO & co-founder Saket Saurav stated, “We’re truly excited to be sharing such a prestigious entrepreneurial platform with seasoned business leaders and visionaries. Recognizing the unique strengths each shark brings, our efforts has always been on expertise rather than just financial valuation. Our primary focus was to create a dynamic alliance with a diverse group of accomplished sharks, each contributing their distinctive insights and expertise. With this opportunity, we are aiming to bring in a clearer vision and market positioning for ReFit”.
ReFit Global founder & CEO Avneet Singh stated, “We are pleased to have received funding from Shark Tank India, which validates our commitment to transforming the refurbished smartphone industry through innovation and research. The investment will be deployed to drive further advancements and introduce a diverse range of refreshed products to the market.”
Beyond being a successful startup with a network of over 50,000 retailers across 100 odd cities, ReFit Global distinguishes itself as an environmental steward within the re-commerce industry. The company’s commitment to sustainability and reducing e-waste positions it as an eco-conscious player. Apart from financial success, ReFit Global actively contributes to positive environmental impact through excellent service, diverse sourcing methods, and a solid warranty promise. With these strengths, the company is driven to achieve its target of becoming a Rs 1,000 crore profitable enterprise within the next few years.
MAM
IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
