Ad Campaigns
Instamart and Vetic offer free vet teleconsults for pet parents in India
MUMBAI: Instamart, has joined hands with Vetic, the country’s largest pet healthcare provider, to offer free veterinary teleconsultations for pet parents across India.
Running from 8 to 11 April, the campaign enables Instamart users to access a complimentary online consultation with one of over 250 qualified vets via the Vetic app. To extend support beyond the holiday window, Vetic is offering an additional 1,000 consultations over the following 30 days each user eligible for one free session during this period.
Vetic founder Gaurav Ajmera said, “Access to quality veterinary care remains a significant challenge across India, especially during emergencies. By partnering with Instamart a platform trusted by millions we’re breaking that barrier and making quality vet support available instantly. This collaboration is a step forward in our mission to provide 24/7, human-grade pet healthcare across India, that meets the needs of today’s pet parents.”
VP marketing Mayur Hola added, “Instamart has always focused on making everyday convenience more accessible for our users. Pet parents are one of the biggest user groups on Instamart, buying everything from pet food to toys on the platform. We are delighted to offer this service to the many pet parents in the Instamart community.”
How it works, after any Instamart purchase, users will see a banner on the post-order screen redirecting them to the Vetic app. There, they can book a preferred time slot (slots open two hours in advance), receive confirmation from Vetic’s team, and complete the teleconsultation. A detailed prescription is then provided on the app.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
