Brands
Insight Cosmetics launches toxic-free beauty campaign with Nataša Stanković
NEW DELHI: Insight Cosmetics has unveiled a new campaign fronted by actor Nataša Stanković, doubling down on its claim as India’s first toxic-free beauty brand and nudging the conversation beyond glamour towards safety, science and skin sense.
At a time when beauty aisles are crowded with bold promises and buzzy trends, Insight Cosmetics is choosing a calmer, more credible route. The campaign spotlights why clean formulations, dermatological testing and ingredient integrity matter just as much as colour payoff and finish.
Rather than selling perfection, the brand leans into education. The messaging encourages consumers to look closely at what goes on their skin, highlighting makeup that is designed not just to look good, but to be genuinely skin-safe. High-performance products meet skincare-grade ingredients, blending beauty with responsibility.
The backbone of the campaign is Insight’s R&D-first philosophy. Each product is developed through intensive in-house research, aligned with global formulation standards and manufactured in India. From lab to lipstick, every formulation undergoes multiple rounds of testing and clinical evaluation to ensure safety, stability and comfort before reaching store shelves.
All Insight Cosmetics products are toxic-free, dermatologically tested, vegan, PETA-certified and cruelty-free. The brand positions this not as a trend-led move, but as a long-term commitment to ethical and responsible beauty.
According to Insight Cosmetics director Mihir Jain, the aim is to change how consumers define quality. “We want people to move beyond fleeting beauty trends and focus on safety, trust and informed choices. Our mission is to make toxic-free, high-quality makeup accessible, reliable and high-performing, so consumers can use it every day with confidence,” he said.
With a portfolio of over 350 products spanning makeup, skincare, body care and fragrances, Insight Cosmetics has woven safety-led innovation across categories. As ingredient awareness grows among Indian consumers, industry watchers believe brands that prioritise testing, transparency and formulation science will set the pace for the future.
Insight’s latest campaign suggests that clean beauty is no longer a niche idea. It is becoming the new normal, and the brand is keen to make sure science gets as much spotlight as style.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
