MAM
IndiaLends targets millennials with new video campaign
Mumbai: IndiaLends has launched its video campaign “#TarakkiKiTayari,” which aims to raise awareness among early and new credit customers about the proper use of credit for personal and financial growth.
The campaign is carried out by creative agencies Adfactors PR and OneImpact. The digital campaign was launched as part of IndiaLends’ communication narrative, focusing on the significance of personal growth for India’s youth. The campaign is amplified across IndiaLends’ social media platforms.
Through the campaign, IndiaLends aims to catch the pulse of the millennial generation, for whom self-growth has become extremely essential. The “#TarakkiKiTayari” campaign encourages millennials to be aware of the best ways to use credit products in order to contribute to their personal growth and achieve their goals. The campaign showcases how IndiaLends helps in planning expenditure and enables one to fulfil their needs without compromising financial health.
The company is leveraging the video campaign through influencer marketing with a variety of social media influencers, including lifestyle influencers such as Shivangi, Dushyant, and Aanchal, couple travel influencers Archana & Vidur, and parental influences such as Priyanshi.
Speaking about the campaign, IndiaLends head of brand and marketing Ankit Khurana said, “The festive season is a special time for individuals and families. The festivities mark the onset of new beginnings. Keeping in mind the symbolism of our country’s festivals, we launched the “#TarakkiKiTayari” campaign to focus on achieving aspirations without jeopardising financial stability. Since ‘personal growth’ is important, we showcased how the goal of personal and financial growth can be met by effectively using credit products.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
