MAM
India-West Indies ODIs average 1.5 TVR
MUMBAI: A combination of several factors, including lack of big names, has resulted in a weak ratings performance for the current India versus West Indies cricket series.
The five ODIs, in which India won three and lost two, have delivered a TVR of 1.51 on Ten Cricket, according to data from TAM Sports c&s4+.
This is less than half what the series between India and South Africa delivered on the same channel. The four ODIs that were played in January 2011 had delivered an average TVR of 3.65.
For the India-West Indies series, the only match that crossed a TVR of 2 was the lone Twenty20 International. This shortest version of the game managed a TVR of 2.65.
“A combination of factors led to the lower ratings. Firstly, half the duration of the games took place during non-primetime. Then this series is taking place on the back of two huge tournaments – the World Cup and the IPL. So the viewer fatigue level is high. The third factor is that some of the big names have not played in the series. This is why advertisers had hesitated to come on board,” a media buyer said.
A total of 80 million viewers tuned into the India-West Indies series compared to 92 million for the India-South Africa contest.
Ten Cricket will get an advertising revenue of a little under Rs 500 million, market sources said.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
