Ad Campaigns
‘India ka travel planner’ Yatra features Ranbir in new campaign
MUMBAI: Yatra.com, one of India’s leading online travel portals, has unveiled its latest advertising campaign featuring their new brand ambassador, Ranbir Kapoor.
The campaign introduces Yatra’s new brand proposition of being ‘India ka travel planner’, which resonates with its marketplace model. As a travel marketplace, Yatra caters to all types of travelers keeping in mind the change in behavior and evolving needs of the consumers.
The ad film is set in a hyper-real realm taking the viewers into a world which is magical and invokes fantasy, which is what travel is all about. Since Yatra and its ambassador Ranbir Kapoor both exude youthfulness, modernity and ease, the soundtrack of the film has been created in such a manner that it brings out these traits effectively.
Moreover, the contemporary musical score featuring the catchphrase “Koi Nikal Pada Hai ” encourages each and everyone to travel. The film starts with the context of ‘Yatra’ which connotes travel and then seamlessly moves to individual products and preferences people have, thus, showcasing the depth of Yatra’s product and services.
The film also brings out the acting prowess of Ranbir in a very creative manner.
Yatra.com COO (B2C) Sharat Dhall said, “With the launch of the new brand identity and the recent appointment of Ranbir as our brand ambassador, the idea is to create a brand connect with the new age Indian traveller and position Yatra as a versatile platform that has something to offer to everyone. Communicating the idea that we are ‘India ka travel planner’ is what the new campaign reflects.”
Yatra.com CMO Vikrant Mudaliar said, “Yatra as a brand understands varied consumer preferences, hence, caters to all kinds of travellers and for all kinds of travel. Whether you are a conventional tourist, an experimental traveller or an adventurous explorer, you will always find a suitable solution on Yatra.com. The film in a very creative manner showcases the ever expanding portfolio of travel products which Yatra has and the contrasting target audience which it caters to, thus, making it India’s travel planner.”
This film crafted by Ogilvy & Mather will use digital and television as the lead mediums.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
