Brands
Imax & Vox Cinemas partner for three theaters in the Middle East
MUMBAI: Imax Corporation and Middle East exhibitor Vox Cinemas have inked an agreement for three Imax theatres to be added to Vox locations throughout the region.
Imax theatres will be added to existing complexes in Abu Dhabi, UAE, and in Beirut, Lebanon, marking Imax’s entry into that country. In addition, Imax’s next-generation digital laser projection system will be launched as part of a completely new development of their flagship Vox Cinema, located within the landmark Mall of the Emirates in Dubai, UAE.
“Moviegoers in the Middle East want only the best cinema technology and movie watching experiences when visiting our cinemas and Imax is a brand that is regarded as the best among our guests in the region. Our commitment to delivering a customer-focused cinema experience is a perfect fit with Imax’s cutting-edge technology and blockbuster film slate. As we continue to expand our circuit throughout the Middle East, Imax will serve as an anchor attraction that we are confident will be embraced by our guests,” said Vox Cinemas CEO Cameron Mitchell.
“Since 2001, we have grown from two Imax theatres in the Middle East to 15 theatres today and we expect our network growth to accelerate over the next few years. Today’s agreement builds on this momentum and is strategic on many fronts. Not only are we welcoming a new, world-class exhibitor to our business in the Middle East, entering a new market and signing our first laser commitment in the UAE, we are doing so with a partner whose growth plans in the region mirror our own. I believe our collective strengths will expand the reach of The Imax Experience throughout the Middle East and support our mutual growth efforts,” added Imax EMEA president Andrew Cripps.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
