Ad Campaigns
Illuminate Indian artisans’ lives with The Body Shop this festive season
Mumbai: For nearly five decades, The Body Shop has been synonymous with ethical gifting. Their gifts aren’t just presents, they’re a symbol of hope. Enriched with ingredients or packaging from their community fair trade partners, these gifts embody the spirit of giving. With every purchase, you’re not just celebrating with your loved ones, you’re extending your love to communities worldwide.
To make this festive season even more special, The Body Shop India introduced bespoke recycled cotton gift pouches, that customers can fill in with the treats they love. These pouches are skilfully crafted by Teddy Exports, The Body Shop’s first community fair trade partner in India, and each one carries the uplifting stories of the incredible women working there. Teddy Exports not only provides a fair income but also meaningful employment to over 600 individuals, such as artisan Mrs Murugeswari, who has been able to provide educational support for her children, or Mrs Kasthuri, who has been able to receive training in tailoring in a supportive environment.
Teddy Exports operations coordinator Tara Murphy said, “At Teddy Exports, we are immensely proud to have worked with The Body Shop for over 35 years. Our artisans work diligently to produce these recycled cotton gift pouches that hold the essence of festive joy. Together with The Body Shop, we are not just crafting pouches, we are crafting a brighter, more hopeful future for all.”
The ‘Spark a Change’ campaign is complemented by a new film, featuring the skilled women of Teddy Export handcrafting the vibrant festive gift pouches, specially commissioned by The Body Shop India for this festive season.
The Body Shop VP of marketing e-commerce & product, Asia South Harmeet Singh said “As we share this video with the world, we want you to feel the heartbeat of The Body Shop. ‘Spark A Change is an emotional and inspiring journey for us. It’s about the connections we make, the lives we touch, and the positive change we help create together.’
To help ignite further change, The Body Shop India also launched a donation campaign, inviting customers to make an impact with every purchase by contributing multiples of 10 rupees until end of 2023 to support Teddy Trust’s pioneering projects.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
