MAM
IKF bags digital business of Greenways Foods and Beverages
MUMBAI: At a time when online presence for any brand is becoming essential for brand positioning, Pune-based Greenways Foods and Beverages has awarded its digital duties to I Knowledge Factory (IKF).
The partnership goes beyond a traditional customer-service provider relationship and ensures strong social media effectiveness, an engaging digital presence, and strong digital branding for Greenways.
It will be serviced by the agency‘s Pune office.
The announcement comes close on heels of the appointment of Triton Communications as the brand‘s creative agency.
I Knowledge Factory CEO Ashish Dalia said, “With FMCG as a fast growing and a much in demand market, it‘s both a challenge and a pleasure to be partnering with Greenways Food and Beverages. This association further strengthens our position in the digital realm.”
“The last two decades has witnessed irresistible rise in importance and dependence on digital media. Greenways Foods & Beverages would stay abreast with the digital innovations and we are confident that the partnership with I Knowledge Factory would facilitate the continuous connection and engagement with the new age customer,” Greenways Foods & Beverages GM – Sales and Marketing Vinod Gaikwad added.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
