Digital
IDS 2026: AI rewires media value chain, says JioStar’s Prashant Khanna
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution, said JioStar head – sports and live experiences, production technology and services Prashant Khanna, at the India Digital Summit 2026.
Speaking at a panel on automating the content value chain organised by IAMAI, Khanna said AI was no longer a peripheral tool but a core layer enabling scale, precision and personalisation across media workflows.
Live sports, he noted, requires unparalleled accuracy, with tens of millions of viewers watching in real time. AI-driven systems are now helping production teams move from reactive execution to predictive storytelling, using data, context and historical patterns to anticipate visuals, graphics and narrative elements before they are needed.
This shift, Khanna said, allows creative professionals to focus more on storytelling while automation handles manual processes.
Beyond production, AI is reshaping distribution by enabling the same live content to be delivered across multiple formats, from vertical video and short highlights to extended recaps and full-length broadcasts, tailored to different viewing preferences.
According to Khanna, seamless automation across the value chain is increasingly central to acquiring viewers and deepening engagement. He added that AI is also democratising premium production experiences, making features such as high-quality language commentary, advanced camera work, auto-framing and real-time adaptation accessible at scale.
Addressing the rise of AI-generated content, Khanna said technology lowers barriers to entry but does not replace the need for strong storytelling. Its true power lies in expanding creative possibilities rather than substituting narrative craft.
Looking ahead, he predicted a more immersive and interactive future for live entertainment, driven by virtual reality, second-screen experiences and personalised data layers, allowing fans to curate their own viewing experiences.
In Khanna’s view, AI’s true impact on media will be measured not by novelty, but by how seamlessly it integrates creativity, certainty and scale, turning the entire content lifecycle into a more intelligent, responsive and inclusive system.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
