Ad Campaigns
IAA India Chapter announces stellar line-up in mancom for FY 23-24
Mumbai: The members co-opted and invited to the managing committee of the India Chapter of IAA for the financial year 2023-24, were announced at the first meeting of the managing committee chaired by the re-elected president, ABP Network chief executive officer Avinash Pandey.
Pandey said, “IAA India Chapter is uniquely positioned with such diverse group of industry leaders from ad-agencies, media, mediatech and advertisers. I am lucky that I enjoy support of such accomplished individuals in fulfilling the motto of IAA that advertising is a force for good. IAA India would be coming out with fresh new initiatives enabling social changes for good.”
IAA India Chapter VP Abhishek Karnani said, “I am very glad to be a part of a well-diversified team of Marcom leaders who will be leading the India Chapter in the year ahead. We are committed to promoting an ecosystem of excellence in every area we are involved in. Sustainability, Tech, Marketing, Creative Excellence and more. Look out for new initiatives and a drive to showcase communication as a force for good”
The Mancom members are:
● Zee Entertainment Enterprises Ltd – president, Business South Asia – Rahul Johri
● Hungama Digital Media Entertainment Pvt Ltd – founder – Neeraj Roy
● EROS Media World PLC – Group CEO – Pradeep Dwivedi
● neOwn – founder – Kranti Gada
● Viacom18 Media Pvt Ltd – head, Hindi mass entertainment & kids TV Network – Nina Elavia Jaipuria
● EENADU – director – I Venkat
● Canco Advertising Pvt Ltd – founder – Ramesh Narayan
● The Salt Inc Consulting & Aidem Ventures – CEO & founder – Neena Dasgupta
● Havas Group India – chief executive officer – Rana Barua
● The Times of India Group – president – Partha Sinha
● IdeateLabs – chairperson – Dr. Bhaskar Das
● The Horologists – founder & president – Mitrajit Bhattacharya
● Madison Communications Pvt. Ltd. – chairman & managing director – Sam Balsara
● Laqshya Media Group – managing director – Alok Jalan
● HT Media Ltd – executive director – Rajeev Beotra
● Indira Television Ltd. – director – Rani Reddy
● Sambad Group – MD – Monica Nayyar Patnaik
● Google India – marketing director for platforms and devices – Neha Barjatya
● Netcon Technologies – corporate advisor – P N Mahadevan
● Meta India – head – ads business – Arun Srinivas
● Meta India – head – agency business – Gauravjeet Singh
● Intelligent Insights Pvt Ltd – founder – Ashok Venkatramani
● Dabur India – head of media – Rajiv Dubey
● Samsonite – CEO – Jai Krishnan
● Crayons Advertising Ltd. – MD – Kunal Lalani
At the AGM held on 27 September 2023, the following office bearers were elected:
● Abhishek Karnani (president, Free Press Journal Group)- VP
● Nandini Dias (Independent Advisor)- Hon. Secretary
● Jaideep Gandhi (Founder, Another Idea) – Hon. Treasurer
Cosmos-Maya CEO Megha Tata will continue as an ex-officio office bearer as immediate past president.
The other elected members of the managing committee were:
● R K Swamy Ltd – chairman & MD – Srinivasan K Swamy
● Mathrubhumi Printing & Publishing Co Ltd – MD – M.V. Shreyams Kumar
● GroupM – CEO-South Asia – Prasanth Kumar
● The Indian Express Pvt Ltd – executive director – Anant Goenka
● Blue Logic Systems – director – Janak Sarda
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
