MAM
IAA Global re-elects Pradeep Dwivedi as VP & area director of APAC region for 2022-24 term
Mumbai: Eros Media World Group CEO Pradeep Dwivedi has been re-elected as the VP and area director for the International Advertising Association (IAA) APAC region for 2022-24. He will continue to be a member of the Global board of directors. This was announced in a communication by IAA World Board elections committee chairman Heather Leembruggen.
A senior media industry professional with nearly three decades of experience in advertising, media, telecom & technology, banking & financial services, and automotive sector businesses.
Pradeep Dwivedi is currently vice president and director of the IAA India chapter.
He currently also serves as a managing committee member of The AdClub of India (TAC), co-chairperson of Effie Awards India organised by TAC, member of the CII national committee on media & entertainment, member of the media & entertainment committee of the Bombay Chamber of Commerce and Industry, and additionally as an honorary member of the IBG Chamber of Commerce.
Pradeep Dwivedi said, “I am truly humbled and honoured by the faith reposed in me by APAC chapters and the Global Board. I must thank Ramesh Narayan for setting the stage as my esteemed predecessor in leading IAA APAC wonderfully during the previous tenor and Srinivasan K Swamy, former chairman & world president, IAA Global for inspiring me to take on this mandate again.”
“The APAC region has amazing potential and I look forward to working with all the Chapter presidents, including Australia, Bangladesh, China, India, Iran, S. Korea, Malaysia, Nepal, Pakistan, Sri Lanka, Taipei and new emerging chapters to take the ideals of the IAA forward and collectively ensure that IAA remains the leading compass of marketing communications globally in a post-pandemic world, even as we thrive on the amazing confluence of creativity and technology in our industry with social impact as a key tenet,” he added.
Former IAA chairman and world president Srinivasan Swamy said, “I am delighted to congratulate Pradeep Dwivedi on being re-elected as our area director and vice president for Asia Pacific for the next two years. He has been an integral part of the IAA India chapter for over a decade and has been leading many initiatives while building a world-wide network with his commitment to IAA. I wish him all the very best in continuing this leadership mandate at IAA Global.”
IAA APAC region’s former vice president & area director Ramesh Narayan said, “I have always believed in advertising as a force for social good, and our actions in IAA India and at IAA APAC Region have been a testimony to that ideal. I am happy that Pradeep will move the agenda forward with sustained zeal and continue our sincere endeavour as a leading industry association.”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
