MAM
Hyundai Motor’s healing touch for 16 Indian villages
Mumbai: Hyundai Motor India Foundation, the philanthropic arm of Hyundai Motor India Ltd on Saturday released a film on its social outreach initiative Sparsh Sanjeevani. The film captures the journey of its Mobile Medical Van as it travels through rural India to augment the accessibility of healthcare services for people in these regions.
“At Hyundai, we believe in driving meaningful change for society through every initiative. The film has suitably chronicled the journey of driving a greater accessibility to quality medical support and healthcare services. We have received a very moving response and hope to continue these efforts as we try to bring greater health and wellbeing to people of rural India,” said Hyundai Motor India Ltd. MD & CEO S S Kim.
Despite an extremely challenging environment, the film was shot in Laxmangarh Block of Alwar district in Rajasthan. All characters are local residents of the village and were happy to be part of this film, the company said. A lifesaving Indian medicinal plant popularly known as Sanjeevani is the protagonist of the film. Talking about its legacy of saving lives, the film goes on to chronicle its journey as a Mobile Medical Unit (Sparsh Sanjeevani) that reaches out to the hinterlands and relentlessly serves people and communities at large.
The medical unit of ‘Mobile Chikitsa’ is managed by Hyundai Motor India Foundation (HMIF) and its partner NGO Wockhardt to cater two villages per day, targeting 25,000 people, with an initial goal of reaching 16 villages. A qualified MBBS doctor on board is providing free consultation and medicines through the attached pharmacy and the van is equipped with testing facilities for spot diagnostic tests covering blood sugar, BP, Malaria, Dengue etc. Patients are provided with a health card to record their case history and individuals diagnosed with serious ailments will be referred to the nearest government or private hospital.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
