Brands
Hyundai Motor India Foundation creates one of Maharashtra’s largest urban forests
MUMBAI: Hyundai Motor India Foundation has turned a barren stretch near Talegaon, Pune, into one of Maharashtra’s largest urban forests, planting one million trees across 90.5 acres in less than a year.
Developed under the IONIQ Forest initiative, the project uses the Miyawaki method to create a dense, fast-growing forest of 41 native species, positioning it among the country’s most ambitious single-site afforestation drives.
The effort began with ground preparation in May 2025, followed by a mass plantation drive on World Environment Day in June. The forest was formally inaugurated in September by Devendra Fadnavis, chief minister of Maharashtra. Each tree has been geo-tagged and linked to a QR code, allowing real-time monitoring and transparency in upkeep.
Puneet Anand, avp and vertical head – corporate affairs, corporate communication and social at Hyundai Motor India Limited, said the project went beyond planting trees. “This is about building a greener and more sustainable future by combining environmental restoration with community empowerment. Planting one million trees at a single location in under a year underlines Hyundai’s commitment to climate action and responsible growth in Maharashtra,” he said.
The forest is projected to absorb around 63,000 tonnes of CO₂ over the next five years, while improving biodiversity and strengthening climate resilience in the region. More than 150 members of local tribal communities have been engaged in plantation and maintenance work, linking ecological restoration with sustainable livelihoods.
Once established, the site is expected to evolve into a living classroom for schools and local communities, promoting environmental awareness and hands-on learning.
The project is part of Hyundai’s broader Rs 56 crore CSR commitment in Maharashtra, spanning environment, healthcare, road safety and community development.
From cleared land to carbon sink in under a year, Hyundai’s IONIQ Forest shows how scale, speed and sustainability can grow together.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
