Brands
Hyundai Motor India announces ‘Samarth’ with NDTV
Mumbai: Hyundai Motor India Ltd (HMIL) in partnership with NDTV launched ‘Samarth’ initiative for the awareness and enabling of people with disabilities in India. The initiative is aligned with Hyundai’s vision of ‘Progress for Humanity’ that aims to enable an inclusive, progressive world through the power of mobility. Through this initiative, Hyundai and NDTV aim to help create a more aware and sensitised society towards people with disabilities.
With up to 26.8 million differently abled people in India, Hyundai understood the need for creating awareness in the society towards disabilities. With the launch of ‘Samarth’, Hyundai Motor India is India’s first automobile company to launch an inclusive mobility project at a mass scale. With technology, partnerships, product innovations, and storytelling, ‘Samarth’ aims to turn the world into a level-playing field for all.
Hyundai Motor India Foundation has partnered with GoSports Foundation to support Para-athletes & with Samarthanam Trust for the Disabled to provide all-rounded support to people with disabilities
Special thanks to the Wheeling Happiness Foundation who will facilitate six para-athletes to be supported by Hyundai in all their training and nourishment needs. The six select para-athletes are – Sheetal Devi, a para-archer, who is the reigning World Champion in Women’s Para-archery, Prachi Yadav, an award winning Para Canoer who won a gold and silver in women’s canoeing in the Women’s VL2 category at the Asian Para Games 2023, Abhishek Chamoli, A gold medalist in Para-Athletics Javelin & Shotput, Yogesh Kathuniya, Discus Throw champion from the 2020 Summer Paralympics, Simran Sharma, a national medal winning Para-shooter, and Lakshmi Jadala, an intellectually challenged lawn tennis player selected for the upcoming Australian Open.
Commenting on the initiative, HMIL COO Tarun Garg said, “Aligning with Hyundai’s global commitment to ‘Progress for Humanity,’ we proudly unveil ‘Samarth’ in partnership with NDTV. This initiative focuses on empowering individuals with disabilities while drawing inspiration from Para-athletes. Through integration of technology, strategic partnerships, innovative product developments and compelling storytelling, ‘Samarth by Hyundai’ seeks to create an inclusive space for all. This endeavor is not just about individual empowerment alone; it is a collective step toward igniting a broader societal transformation, fostering inclusivity and creating equal opportunities for everyone.”
Speaking at the launch of the new initiative, NDTV Ltd director and AMG Media Network CEO & editor-in-chief Sanjay Pugalia said, “NDTV is proud to partner with this initiative dedicated to fostering inclusivity, reshaping perceptions, and improving the quality of life for individuals with disabilities. We commit to building a more aware and inclusive society for the differently abled, emphasising abilities over disabilities.”
Speaking on the association for this new initiative, Wheeling Happiness Foundation co-founder Devika Malik, “We are incredibly excited to be a part of this exclusive initiative, Samarth by Hyundai in partnership with NDTV, designed to empower individuals with disabilities and foster a more inclusive environment. This initiative brought to life by the two influential entities amplifies the success of this program, further strengthened by the endorsement of globally recognised para-athletes via Wheeling Happiness Foundation.”
The event was graced by the distinguished presence of notable personalities including Smriti Irani (Union Minister for Women and Child Development), Hardeep Singh Puri (Union Minister for Housing and Urban Affairs), Virendra Kumar (Union Minister for Social Justice & Empowerment), Nitin Gadkari (Union Minister for Road Transport & Highways), Sukhvinder Singh Sukhu (Chief Minister of Himachal Pradesh), and Hemant Soren (Chief Minister of Jharkhand).
Futhermore, the gathering was enriched by the presence of eminent individuals such as Padma Shri Dr Deepa Malik, President Paralympic Committee of India; Dr. Satendra Singh, Professor in the Department of Physiology at UCMS, GTB Hospital Delhi, and Co-chair of the International Council for Disability Inclusion in MedEd; Virali Modi, a Disability Rights Advocate and the Founder of #MyTrainToo, India’s pioneering wheelchair-using model; Tiffany Brar, another distinguished Disability Rights Advocate and Founder of the Jyothirgamaya Foundation; and Arman Ali, the esteemed Executive Director of the National Centre for Promotion of Employment for Disabled People (NCPEDP).
For the next one year, HMIL and NDTV will advocate for inclusivity, reshape perceptions, and elevate the overall quality of life for individuals with disabilities.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
