Hyundai marks 30 years in India with Shah Rukh Khan-led three-film campaign

MUMBAI: Some partnerships age like fine wine, while others simply keep driving forward. As Hyundai Motor India celebrates 30 years in the country, the carmaker has reunited with long-time brand ambassador Shah Rukh Khan for a new three-film campaign that reflects on a relationship built over three decades.

The campaign traces Hyundai’s journey in India through the lens of shared milestones, trust and progress, positioning the brand’s association with Shah Rukh Khan as a symbol of consistency and mutual growth.

Rather than relying solely on nostalgia, the films spotlight the values that have defined both Hyundai’s presence in India and its enduring partnership with the actor. The storytelling blends personal moments with the brand’s evolution, celebrating how both have grown alongside Indian consumers over the years.

Describing the campaign, Hyundai said the three-film series captures “a journey built on trust, pride and progress”, highlighting a bond that has stood the test of time while looking ahead to the future.

The anniversary campaign comes as Hyundai commemorates three decades in one of its most important global markets, reinforcing its long-standing focus on customer trust and brand loyalty. With Shah Rukh Khan continuing to front the celebration, the campaign underscores how enduring partnerships can remain as relevant today as they were three decades ago.