MAM
Hutch unveils new logo
MUMBAI: Hutchison Essar is planning to refresh its Hutch brand and has introduced an updated logo, a new image style, graphics and colour palette, which will give the brand a new look and feel.
The new Hutch logo will have a new colour palette – the tristars will be in a bright pink colour, which will be complemented with a secondary palette to have a hue of blues.
With this initiative, the Hutch brand will also be introduced into Mumbai and in the future in Hutchison Essar’s new area of operations, thus, creating a single universal identity across India.
The rights to use the Orange brand will revert to Orange with the introduction of Hutch in Mumbai.
Hutch has become a well established brand name in the country and was awarded the Most Creative Advertiser at the Abby’s in 2003 and 2004. Hutchison Essar currently operates in 13 circles with over 10.16 million customers.
Hutchison Essar corporate vice president – group marketing Naveen Chopra said, “Hutch has touched a chord with consumers in such a short span of time. We do believe the time has come to refresh this brand and inculcate a new ‘Hutch spirit’ which will make us more vibrant and promising for all.”
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
