Brands
Humans of Bombay becomes the storytelling partner of Chennaiyin FC
Mumbai: Chennaiyin FC has signed the popular storytelling platform, Humans of Bombay, as their official storytelling partner for the on-going 2022–23 season.
The partnership intends to bring the Chennaiyin fans closer, bolstering their bond with Marina Machans.
The two-time Hero Indian Super League champions and Humans of Bombay will collaborate for a year to bring out the fascinating stories of their champion players, coaches, and stakeholders while also shining a light on the ups and downs of their journey.
Established in 2014 by Karishma Mehta, Humans of Bombay showcases the unique, inspirational, and relatable stories of individuals from all walks of life. With a community of over 4.5 million people, the platform has lent voice to the voiceless with more than 6,000 stories so far.
Speaking about this partnership, Humans of Bombay founder Karishma Mehta said, “We strongly believe that sport gives birth to some of the greatest stories. And from our interactions with the team until now, we’ve found some fascinating stories of grit and determination. We’re grateful that we can extend our expertise to bring forth these inspiring and heartwarming stories from Chennaiyin FC to the fans and our community. Fans will be able to see their players, coaches, and stakeholders from a very personal lens, and we hope our storytelling strengthens their bond with the team. Stories have the power to inspire a generation, and we hope to do that; it’s time for India to participate on a much larger scale in the sporting world, and that effort to become truly global begins here.”
Chennaiyin FC have secured two victories and a draw from their five games so far in the on-going Hero ISL season. They will next take on Jamshedpur FC in a home fixture at the Jawaharlal Nehru Stadium in Chennai on Saturday.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
