De Beers Group partners Mumbai Indians Women, launches ‘Love from Universe’

MUMBAI: De Beers Group has partnered with the Mumbai Indians Women’s team as an official partner in the Women’s T20 League, extending its Love from universe campaign into the world of elite sport. The collaboration taps into themes of ambition, self-belief and intentional living, aligning natural diamonds with the mindset behind high performance.

As part of the tie-up, De Beers has rolled out a digital-first film that shifts focus from match-day action to the off-field lives of players. Featuring Harmanpreet Kaur, Amanjot Kaur and Natalie Sciver-Brunt, the film captures the cricketers building vision boards for their 2026 goals: mixing professional ambition with personal desires, from lifting the league trophy to catching up on sleep, travel and comfort food.

Anchored by the Natural Diamond Intention Pendant, the narrative frames manifestation as a modern ritual. Moving from quiet moments of reflection to the intensity of the cricket field, the film positions the pendant as a symbol of focus and clarity, built around the mantra: “Wear it, visualize it, manifest it.”

The partnership draws parallels between the journey of elite athletes and the formation of natural diamonds: both shaped over time through pressure, resilience and purpose. Beyond the campaign film, De Beers has also gifted Intention Pendants to members of the Mumbai Indians Women’s squad, reinforcing the brand’s message of conscious ambition on and off the pitch.