MAM
HUL top advertiser; summer drinks dominate brands list in week 9: Barc
Mumbai: With ad volumes of 5022.9 (against last week’s 4557.7), FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the ninth week of 2022 (From 26 February to 4 March), according to Broadcast Audience Research Council (Barc) data. It was followed by Reckitt Benckiser at 2360.97.
All set to ride the upcoming summer wave and the next IPL season, beverages company Coca-Cola India delivered ad volumes of 1359.02 to emerge as the third most prolific advertiser.
Procter & Gamble, Cadbury’s India, ITC, Pepsi Foods (G), GSK Group of Companies, Colgate Palmolive India, and Tata Group followed, in that order.
There were four summer beverage brands (all from The Coca-Cola Company) in the Brands list this week, as compared to three in the eighth week. The top slot, however, was taken by Harpic Power Plus 10X Max Clean with ad volumes of 432.48 (‘000s).
Delivering ad volumes of 362.9, Thums Up jumped from the sixth spot in the eighth week to the second place this time. Last week’s leader Maaza slipped to the third position at 338.63. Coca-Cola and Sprite were at number five and ten, respectively.
Sabse Pehle Life Insurance bagged the fourth slot, while Clinic Plus Shampoo, Surf Excel Easy Wash, and Meesho App clinched the sixth, seventh and eighth spots, respectively.
Isha Foundation’s ‘Mahashivaratri Sadhana’ was the new entrant in ninth place. Mahashivaratri was celebrated on 1 March this year.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
