Eight episode series blends spicy food, celebrity pairings and candid challenges
Maaza, Sprite, Kinley and Minute Maid roll out experiences across key festive occasions
Packaged munchies hold firm as leading drink brands see widespread declines
Industry veteran with stints at Coca-Cola, Reckitt and Ericsson to lead media relations for India
New 'Spicy Laga. Sprite Utha.' campaign celebrates the perfect pairing with fiery meals
